12 ways to promote
your website
Promoting your Website does not have to cost a fortune.
There are many things which are free, or at least inexpensive,
and are simple.
Here are twelve simple ways to make your website more visible,
increase traffic and close more bookings:
1..Use
a signature file with your web address in it. A signature
file is a block of text that can be attached to the end
of each email message you send.
2 ..Make
sure your site is submitted manually to the major search
engines and directories. Only repeat at regular intervals
only if your site is not listed.
3 ..Include
all relevant keyword phrases on the pages of your website.
4 ..Develop
links from quality relevant websites to your own.
5 ..Register
additional domain names similar to your domain name and
get your webmaster to link them to your main address. Domain
names cost about $35.00 to register and renew annually.
6 ..Don't
forget to promote your site to your existing customers.
7 ..Promote
your website on all collateral materials for example leaflets,
business cards and stationery, brochures and other forms
of advertising.
8 ..Run
a competition on your website. This is a useful way of finding
out more about your site's visitors in the process.
9 ..Write
and send out a press release and develop some articles and
submit them online.
10 ..Send
out an email newsletter. Check
out how we can help you develop an email newsletter.
10 ..Use
your web statistics or analytics. You need to find out the
source of the visits and what turns them into sales etc.
Good tracking tools can tell you where your visitors come
from, and how many enquiries, purchases or bookings are
made by visitors from each source.
11 ..You
need buyers and bookers. Don’t bury the “Online
Reservation”, the "Buy Here", the "Find
Us" or the "Ask Now" deep inside your website.
Display it clearly.
Written by Anna Hamilton, Oryx Technologies.
If you'd like to discuss any of these and develop a strategy
give us a
call. If you'd rather send us an email for
more information you could complete our enquiry
form and we'll contact you.
Let
us know if you would like talk about this further.
