The affordable search engine optimisation for small businesses

Just having a website isn't enough. Over 80% of people use search engines, such as Google and Yahoo, to find information, products and services on the web. And, people usually look at the first 3 - 4 pages (30 - 40 results) only.

So, if you raise the profile of your website (that is your ranking or listing) on search engines and directories, you'll get more visitors and that should gain you new customers.

This listing, or ranking on the search engines and directories is one of the most important things you do to assist people to reach your site. It is called search engine optimisation, which means doing everything possible to improve your ranking - without trying to “fool” the search engines!

Many people or companies simply submit a website site to the search engines. This is not of much benefit unless your site is correctly optimised for the keyword phrases that you want to achieve top rankings on. This includes understanding the different 'algorithm' used by each of the major search engines which therefore look at different parts of your site.

These might include the title, the meta tags, the URL, the text, the number of headings in the text, the text behind the pictures, external links into the site, etc.

Oryx Technologies do far more than just register or submit your site to the search engines. The main differences are that we:

- ensure your website is focused on your target audience
- identify and develop your most relevant keyword phrases
- ensure your copy contains keywords and key phrases
- build links to your website from relevant and quality sites
- review your design and its search engine "friendliness"
- monitor and improve your site on an ongoing basis as required
- manually submitting your site to the key serach engines

Because our team includes specialists in marketing and copywriting, we are ideally placed to work with you in preparing and optimising your site for search engine submission. We will improve your rankings and the traffic to your website will improve.

Some of the BizSite packages include search engine optimisation to a basic level. Some don't.

Oryx has several search engine apckages available from which you can choose to upgrade your BizSite package. Let us know if you would like talk about this further.